Advertising Campaign
ZeroWear
Problem
Modern workers face countless micro-stresses every day and gradually accumulate into burnout.
Insight
Cradling the head in the hands isn’t random. It is the body’s instinctive call for relief.
Big Idea
Partnering with Zero Healthcare, we upgrade UNIQLO workwear by embedding a micro-vibration button in the cuff, offering instant calm on the spot.
