Advertising Campaign
Stop Bet Skins
Problem
Online gambling is growing fast and has become a serious issue for Malaysian teens.
Insight
Teens want to get rich fast to keep up on the flex culture trends.
Big Idea
Partnering with Valve, the creators of CS:GO and CS2, we use IP tracking to detect accounts linked to illegal third-party skin betting sites, and without warning we remove the visuals of ‘bet skins.’
