Advertising Campaign
pHrotect
Problem
Malaysia’s frequent heatwaves increase the risk of heatstroke among children, especially in schools with poor ventilation.
Insight
Children are more vulnerable to heatwaves as they regulate body temperature less efficiently.
Big Idea
Uniqlo develops colour-changing wristbands that react to sweat and its pH levels, signaling when children need to cool down and promote hydration.
