Advertising Campaign
KARMA HP
Student Kancil Award 2025
Idea of The Year
Best Idea for Social Good – Gold
Most Innovative Idea – Gold
Problem
Online toxicity bullying in games is very normalised, especially when it’s competitive.
Insight
Health bars (HP) are one of the most important in games.
Big Idea
Partnering with ToxMod, an in-game feature that detects harmful comments at chat or voice chat and permanently reduces the player’s player bar (HP).
